Wizdeo created the first French YouTube MCN in 2008, and launched the first French influence campaigns in 2012. Since then, Wizdeo has accompanied hundreds of YouTubers, TV channels (Canal, M6) and hundreds of brands and agencies in their development.
To optimize results for its clients, Wizdeo has been building on its privileged relationship with YouTube, and developing for 7 years the Wizdeo Analytics platform, which maps more than 1 million talents with at least 70 criteria per talent. This platform, the only one in Europe certified YouTube Measurement Program, since 2017, allows brands and agencies to customize the selection of influencers from their briefs, and Wizdeo to guarantee campaign results using its predictive algorithms, if the client has historical data on its influential marketing.
To minimize costs for brands, and thanks to the services it renders to influencers (royalties, copyright), Wizdeo manges brand content deals directly with influencers on 5 platforms, with no additional go-betweens, and with total transparency on its intermediation rates, which range from 5% to 20%.
Wizdeo Analytics collects daily audience data from more than 700K YouTube creators, 300M videos, 17,000 brands. Track the performance of your campaigns and those of your competitors to measure &manage your campaign’s effectiveness .
We use Wizdeo Analytics data to find the best influencers and boost your influence campaign. Wizdeo Analytics data are the only ones in Europe to be certified by the YouTube Measurement Program.